International Campaign Kit
Ready URLs + naming standard + first campaign matrix to launch quickly with consistent tracking.
UTM Naming Standard
utm_source
googlemetalinkedintiktok
googlemetalinkedintiktok
utm_medium
cpcpaid_socialvideo
cpcpaid_socialvideo
utm_campaign
intl_{country}_{goal}_{quarter}utm_content
{audience}_{creative}_{angle}Recommended campaign examples: intl_uk_leads_q3, intl_germany_leads_q3, intl_gulf_leads_q3
Ready Ad URLs
First Campaign Matrix
| Country | Platform | Audience | Message Angle | Primary KPI |
|---|---|---|---|---|
| UK | Google Search + Meta | Property investors, diaspora, rental yield intent | Yield + transparent district comparison + quick shortlist | Qualified lead form submit |
| Germany | Google Search + LinkedIn | Conservative long-hold investors | Risk-controlled entry and legal process clarity | Booked consultation calls |
| Gulf | Meta + TikTok + Search | Premium segment, high-budget buyers | Capital protection + premium portfolio + execution speed | High-budget lead share |